The Psychology of Premium Pricing in Emerging Markets
Why customers will pay 10x more for the same service when you position it correctly. Real case studies included.
The Counterintuitive Truth
In emerging markets, there's a persistent myth that you must compete on price to win. This couldn't be further from the truth.
Understanding Value Perception
In emerging markets, price is often seen as an indicator of quality and status.
Conclusion
Premium pricing in emerging markets isn't just possible—it's often easier than in developed markets.
In emerging markets, there's a persistent myth that you must compete on price to win. This couldn't be further from the truth.
Understanding Value Perception
In emerging markets, price is often seen as an indicator of quality and status.
Conclusion
Premium pricing in emerging markets isn't just possible—it's often easier than in developed markets.
Premium pricing in emerging markets isn't just possible—it's often easier than in developed markets.